Feng Zhu and his Concepts.

To state when the concept art or concept design officially started is difficult, it was highly influenced in the 80’s by arcade games, but concept art  was not as polished as the contemporary concept designs of today. A person with a lot of knowledge in the field of concept art and one of my favorite concept artists of today is Feng Zhu. Feng Zhu has been working as a concept artist, drawing concept art for over then twenty years and has been in the industry for over then 20  years. 

Other than working in individual games, he produces work from history and feed them off to gamers and game companies. Zhu has preached and sold his concept to popular directors James Cameron, George Lucas, Michael Bay to video game producers Ubisof, EA, Microsoft and advertisements. He applies old tradition art movements into his style of art, this involves a combination of styles like Chairoscuro, sfumato and composition.The most impressive personality about his artwork is the ability of relating each artwork with a part of history to a completely new universe, difficult to imagine, and difficult to create. The gamer immerses themselves in this scenery, in a way Feng Zhu is creating a world out of history and imagination, one that people can relate to, for example: historical monuments and a different landscape. Zhu creates different eras from Medieval ages, to a science fictional world. 

Reference: 

Nico Crisafulli Bringing Art History to Concept Art – the Delicate Universes of Feng Zhu 2012 [online] available at: http://www.tentimesone.com/bringing-art-history-to-concept-art-the-delicate-universes-of-feng-zhu/ [accessed 18^th November 2014] 

Feng Zhu, 2014, Feng Zhu Design [Online] available at http://fengzhudesign.com/ [accessed 18^th November 2014]